Oh Stewardess: A Four Year-Old Startup’s End-Run to Success

ribbon cutting ceremony outside of a store-front Fly Jamaica Airwaysoffice
UPDATE: According to Barbados Today (March 30, 2019), Fly Jamaica Airways' board of directors citing financial difficulties, including a lack of aircraft. announced they ceased operations on March 31, 2019.  A Boeing 757 was lost in the FLT 256 runaway crash landing on November 9, 2018, at Guyana's Cheddi Jagan International Airport. ~ July 21 2021

In business, as in sports, sometimes you must go around an obstacle to achieve your goal.  According to the NY Amsterdam News, that is exactly what the black-owned and operated Caribbean-based startup airline did to finish in the black this year.  

While other small airlines in this arena are reportedly on the brink of bankruptcy or filed for bankruptcy protection, Fly Jamaica Airways, owned mainly by Captain Ronald Reece and his wife Roxanne, is about to purchase their next aircraft.

They’ve also opened an office in Brooklyn, the heart of the district of their customers. Remember when an airline actually had a brick-and-mortar office? I do, but I’m from Generation Jones. But I digress.

Here’s how the startup did it. When they couldn’t get licensed in their country, Guyana, referencing possible nepotism, decided to go to neighboring Jamaica, WI. They received an operating certificate from Jamaica Civil Aviation Authority in September 2012.

Stabroek News, A Guyanese publication, indicated that the United States gave clearance to the airline in late December 2011, allowing them to schedule US airports flights. Fly Jamaica Airways finalized their schedule to operate out of JFK International Airport to Toronto, Canada, Jamaica, and Guyana.

More of the story in the NY Amsterdam News -http://amsterdamnews.com/news/2017/jun/22/afro-owned-airline-expanding/

Have you ever had to use an end-run tactic to (legally) achieve your goal?

How did it work out for you?