Author: perspicere

Help Desk: Your novel IS a consumer packaged good

ccipeggy @ pixabay

You’re in your favorite supermarket. There are aisles and aisles of edible perishables, but your job is to pick up some staples – milk, butter, bread and maybe some breakfast cereal. But of course, you can’t leave the store without your favorite goodie.

You walk up and down the aisles, but you can’t find it.  Frustrated, yes but you will not leave without it.   You find a store clerk and ask about its whereabouts.  The clerk says, they moved it to the middle of the center aisle.  They’ve positioned your favorite and obviously, everyone’s favorite comfort consumable to move some of the unpopular products.  No matter which side of the aisle you enter, you must pass by a lot of other goods to get it to it.

Now that’s power.

How did this product become empowered to practically fly off the shelves, taking with it other less desirable products?  The answer is simple. You and everyone else have been seduced by its packaging.  Your favorite goodie is packaged to be desirable first, so it will become a lifetime habit.