Former freelance writer and mediabistro.com founder Laurel Touby needed a way to connect with magazine editors. She built a bridge that she and others would cross to reach them. It made her millionaire and helped […]
Shopping is a social activity. No matter what you’re selling; take a page out of the Social Selling manual and remember “All Business is Personal” Source: Paid Reviews
By show of hands, how many of you have been a layoff casualty? Reduction-In-Force victim? The only thing similar to experiencing a layoff, is a punch in the gut. It’s been my goal to avoid […]
Knowing ‘why’ you do something reminds me of the actor asking the director, “What is my motivation”. When you know “Why” you do something it will make it easy for you to connect with your audience.
“Hey girl, when are you gonna pick up your copy of my book,” asked the author turned publisher. I looked at the note in my inbox like a dog looks at his master when he […]