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by melhopkinsdotcomDecember 10, 201910:46 am

Gotta Know when to Fold

image of sculptures from Falla Nou Campanar 2010 festival

People want what they want, and they vote with their dollars, giving it currency. If no one wants your high-minded, high concept product/service/book — shelve it. Then produce and sell them what they want, consistently. Let your net profit finance your high ideals.

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