People want what they want, and they vote with their dollars, giving it currency. If no one wants your high-minded, high-concept product/service/book -- shelve it. Then produce and sell them what they want, consistently. Let your net profit finance your high ideals.
Gotta Know when to Fold
No one ever went broke selling what people want. #netprofit #production #sales #tuesdaythoughts
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Art ∩ Mel 