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It was the summer of 2000 when the small Northern Central West Virginia town, the site of an apparent hate crime, found itself in the national spotlight. I, too, shined a light as one of […]
“Opportunity doesn’t knock, it answers.”
An organization may not have control over the public’s perception but there are a few activities Communication managers can undertake to create a favorable brand image.
A few months before Black Enterprise featured my digital marketing strategy “Make Money The E-Marketing Way” in TechWatch, there was the talk of Sales 2.0 in 2006. This upgraded selling tactic would morph into the […]
Writing feature articles on behalf of your department or subsidiary is a favorable way to spotlight activity and gain attention of the parent company.