IGNITE

Ignite audience passion through content that moves them to action. Our words open readers’ hearts and minds, whether paid, owned, shared, earned media, or branded content.
Let’s tell your brand story.

ENGAGE

Engage stakeholders, brand loyalists, and the growing movement responding to your product or service. We bring your vision to life from virtual to scripted, improvised, or unscripted events. Let’s build your community.

EXPERIENCE

eCommerce is more than making a sale. Delight in the thrill of seeing your customer get one step closer to achieving their goal. At the same time, you bring a timely solution to an awaiting problem.
Let’s share your vision.

Strategy

• Leading a team of editors, photographers, and reporters to win two consecutive #1 Nielsen ratings sweeps for the weekend newscasts. Gained 27% of the market share for the station.
• Community growth by reducing complex issues into engaging conversations with diverse audiences.
• Gained stakeholders’ trust. Award-winning public affairs broadcast journalist.

Growth

“..her leadership ABILITIES CONSTANTLY MADE MEL THE TOP CHOICE TO DEVELOP AND PRODUCE THE TELEVISION station’s community AND corporate special projects”

SCOTT MCINTYRE, NEWS DIRECTOR, WTRF-TV

Success

As a 20-year journalism veteran and major magazine commissioned writer,  I’ve helped readers gain insight into the lives of Insecure’s Issa Rae, Filmmaker Nicole Franklin, The Preacher’s Wife – Justin Edmund, The Real Housewives of Beverly Hills’ Garcelle Beauvais, and others.