Not only do I have to take time to read the book– but I also must put pen to paper and write about it.
That’s a paid critic’s job. Not leisure reading and reviewing.
Therefore, I seek payment.
But not always.
9 times out of 10, I don’t know the author, and the author has no clue what types of books interest me. Then there’s that 10th author who gets it, but the journey unfolds as follows before she arrives.
“Without a relationship, there’s no expectation of performance.”
1) The first author wrote that she saw my review on Amazon for a similar book and offered to send me a digital copy of her book. I read it, but I’ve yet to write a review. It was a perfect book for how to move from the “friend zone” and into intimacy. There was a problem. The name on the book didn’t match the name of the woman requesting the review. She never said she used a pseudonym. It felt a bit tricky even though she assured me she was the author. Still, I felt no urgency to move on to her request. Without a relationship, there’s no expectation of performance.
“If you don’t walk your talk, why should I read your words.”
2) By the time I received the second review request – I realized how much time is involved in reviewing books; I probably wouldn’t have read independently. I responded I’d be happy to review his book for $125, my hourly consulting rate. It would take more than an hour to read and review his book, but I liked the subject matter. He wrote back and told me that he thought it would be dishonest to pay for a review, and Amazon frowns on that behavior. I cracked up…because his book’s thesis was about sticking it to authority.
Engagement and relationships are key to selling (Anything)
3) An author wrote and asked for a review…and I responded, “I don’t write for free” … She wrote back, “Good answer! I love and respect that– and wish you all the very best :).” The other day, about four months after she first contacted me, I thought about her books, and I bought one.
And that’s how marketing works. The author contacted me and got my attention by engaging me. She moved from unknown to known. I felt moved to help her in her quest to get the word out about her book. I even sent a tweet on her behalf and eventually bought a book.
Shopping and buying are more of social activities.
So, take a page out of the Social Selling manual –and remember
“All Business is Personal”