that build viable and engaged communities around corporate brands. Communication consultant who has a laser focus on content, community and commerce. Committed to helping corporate brands achieve their external/internal communication goals by building and implementing a strong customer experience program that helps organizations align the public image with their brand identity. Experienced in: Digital... Continue Reading →
It was the summer of 2000 when the small Northern Central West Virginia town, the site of an apparent hate crime, found itself in the national spotlight. I, too, shined a light as one of the CBS network affiliate reporters assigned to cover the vigil scheduled for the Marion County Courthouse in Fairmont. I... Continue Reading →
An organization may not have control over the public's perception but there are a few activities Communication managers can undertake to create a favorable brand image.
A few short months before Black Enterprise featured my digital sales strategy in its March 2007 TechWatch feature "Make Money The E-Marketing Way" there was talk of Sales 2.0 in 2006. This upgraded selling tactic would morph into the term: Social Selling. While I was unaware of this movement to take selling to a new... Continue Reading →