Specializing in MarCom/PR Strategies

that build viable and engaged communities around corporate brands. Communication consultant who has a laser focus on content, community and commerce.  Committed to helping corporate brands achieve their external/internal communication goals by building and implementing  a strong customer experience program that helps organizations align the  public image with their brand identity.   Experienced in: Digital …

Aligning Brand Identity with Public Image

An organization may not have control over the public's perception but there are a few activities Communication managers can undertake to create a favorable brand image.

News Hook | Pitches Get Inches

A few short months before Black Enterprise featured my digital sales strategy in its March 2007 TechWatch feature "Make Money The E-Marketing Way" there was talk of Sales 2.0 in 2006. This upgraded selling tactic would morph into the term: Social Selling. While I was unaware of this movement to take selling to a new …

Features | News You Can Use

Writing feature articles on behalf of your department or subsidiary is a favorable way to spotlight activity and gain attention of the parent company.