Category: Print Publishing

Printing is the 2nd form of mass medium that flourished in the West after the Gutenburg Printing press made it possible to print books, newspapers and other types of paper publications in bulk.

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image of newspapers piled at the door

Breaking Up is Hard to Do

Newspaper publishers think they are selling a product, but they’re actually engaging in a relationship. The dynamics of the newspaper business model is readers allow a stranger to come into our home; gossip about our neighbors, talk about government issues that affect our lives while revealing some of most of the intimate details of the community when we’re most vulnerable. This engagement requires an exchange of the most valuable relationship commodity: trust.