Pay to Play

You are a talented programmer.  You’ve created a new video game called, My Life.  Yes, My Life is a virtual game based on the life you’re living right now.

Would you pay to play it?

Could your game generate $2 Million in its first week?   Or would My Life become a certified flop?

By July 2016, more than 22 million players downloaded an app called Kim Kardashian Hollywood.  According to a New York Times article by Jenna Wortham, the game, by the newly minted tech entrepreneur Kim Kardashian and, Glu Mobile generated $1.6 million within the first five days of its launch. The app was free to download, but the revenue came from in-app purchases. Players could purchase items such as energy and styling accessories to upgrade their virtual life.

The goal of the game is simple,

“improve your social standing, build careers and accumulate wealth and fans.”

The Kim Kardashian Hollywood game has generated $200 million in revenue since 2014, according to Forbes magazine.   The game’s success is not far-fetched. Keeping up with the Kardashians, the reality show, made its debut on October 14, 2007. It’s one of the longest-running reality shows in the U.S.

This post is not about the Kardashians.  It’s about investing in your own life.  It’s about asking yourself, as I did, “would I want to role-play myself?”

Last year, I hit a low-energy point in my life.  My daughters told me to promote my business on Instagram.  I asked them,

“Why would anyone be interested in my life.    I’m no Kim Kardashian.  I’m not even interested in my own life”

An iPhone screen shot of a photo shoot in the Kim Kardashian game, in which players compete to have successful careers and large online reputations. via NYT

I wasn’t alone in my self-deprecating thoughts.  22-million people paid their money to role-play in the Kardashian Hollywood game.

I wasn’t interested in Kardashian’s life either.  It was clear many people weren’t interested in their own lives. And it’s that promise of escapism that props up the Media and Entertainment Industry. In 2016, in the U.S., M&E earned $712 billion. Globally, it is expected to generate $2 Trillion revenue for 2017.

But I digress.

Would you role-play yourself?  What would you change, if the answer isn’t a resounding yes?

Where would you begin?

I began by remembering my role as my life’s programmer and producer. Learning and teaching brought great joy.  Most importantly, an answer to a prayer revealed my life’s goal.   When I rejected it, my life lost its meaning.

I’ve  left the belly of the whale.  Today, I have a renewed attitude.

So, would I want to role-play, me?

You bet I would.

2 thoughts on “Pay to Play

  1. I guess role playing ones own life is called living 🙂

    Always thought spending real money in the virtual world was odd. I first saw this with the Facebook based game Farmville, where people would buy farm tools and the like. Someone much smarter than me figured out you could separate people for their money in this way. Does this really still work in 2017?

    Glad you left the belly of the whale.

    Liked by 1 person

    1. Now that would be sad. Playing roles and living shouldn’t be synonymous. I hope I didn’t imply that in my post. 😮 I didn’t know farmville was an in-app purchase game. Geez, now it makes sense that more than half of the revenue propping up the Media and Entertainment Industry comes from video games.


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