Help Desk: Marketing to the Academic Community and Beyond

Conference Exhibiting is another way to knock on a backdoor market to reach your readers.   If you’re only exhibiting your books at book conventions you’re missing out on quite a few opportunities.

Heard of American Philosophical Association?  American Library Association?  How about the Association of Study of Higher Education? Did you know those and many other associations host about 352,300*  conferences and meetings that are attended by professionals who can make purchasing decisions, such as making a wholesale purchases of your book?

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Source: Help Desk: Marketing Your Books to the Academic Community